Get With It

4 conferences that will change how you interect with the ever changing digital world.

Get Informed, Get Involved, Get Social.

on October 23, 2014


What is this ‘Get Social’ about you may ask? well as part of our DICE module, 7 speakers addressed 500+ students at 1 of 4 mini-conferences at The Helix in Glasnevin to share with us the importance of social media in business today.

For the social media novice like myself this was an interesting, if not slightly confusing event, although extremely beneficial event. After being bombarded by many unfamiliar words such as content, sentiment analysis and cloud computing it was pretty hard to pick out the most important message of the day. The message that won out over all the others was SOCIAL MEDIA IS IMPORTANT! we are in the age of social networking and we all better get on board quickly or we will be left behind.

Social media is important for everyday life, keeping in contact with friends and especially in business. Here’s some statistics found in 2013 of small business owners social media presence:

(McCarty, Niall, March 18th 2014)

Importance of Social Media For Small Business Owners

Up first is D.C.U.s very own

Dr. Theo Lynn

‘Social media is not a destination,it’s a way of life’.

Dr. Theo Lynn the Business Innovation Platform Director at D.C.U. provided us with a brilliant insight into the day ahead. He gave a brief overview of all the topics that would be discussed that day.

Why do academics use Twitter?

Well apart from procrastination, legitimizing time spend on the web and for something to do during boring seminars; It lets us hear from people with real experience on how to solve problems.

What do people want online?

They want Data and lots of it. They want to feel, social media users need sentiment analysis, the 3 ways:

  1. Manual
  2. Automated
  3. Crowdsourced

I enjoyed Dr Lynn’s speech because he brought up the topic of cyber bullying. This is a massive problem that needs to be addressed quickly and he was the only speaker who broached the topic. He talked about Uonevu – cyber bullying prevention platform. The fact that Dr. Lynn discussed one on the disadvantages of social media helped me to relate to the talk especially because cyber bullying is a massive problem.

inSpeaker 2:

Dr.Deirdre Hogan

Dr. Hogan talked to us about her startup company GAJO ‘The Easy and Quick way to Discover your Target Audience on Social Media’. GAJO helps users to cut out the background noise and find their target audience by processing user-generated platforms and editing text to find the correct sequence of words to help find the people who are in need of the product.

GAJO is different because :

  1. Intent filters purchase intent, switch intent.
  2. Demographic filters occupation, has children, gender, location
  3. Discover communities find bespoke online communities/more people like this

GAJO saves its users valuable time. It was funded by Enterprise Ireland and launched a new ad campaign last week.

Dr. Hogan’s talk was interesting because she used case studies and evidence to back up her points but also because a few years ago she was in the same position as us in the first year of her level 8 degree, and now she is a part of a successful startup company that the came across because of another project. Dr. Hogan’s story would help to encourage and inspire people to try their hand at their own startups as it’s not impossible.

watch 10 rookie startup mistakes to avoid:

Speaker 3

Jane McDaid

Thinkhouse is ‘a youth communications agency’ to help some ‘of the worlds biggest brands to connect with 16-35 year olds’. Thinkhouse connects brands such as Coke, Heineken and Barry’s Tea with the youth of today.

Thinkhouse connects these brand with young people through content. ‘ If your content doesn’t excite you it won’t excite your audience’.

7 sins of killer content:

  1. Comedy
  2. Epic
  3. Emotive
  4. WTF?
  5. Zeitgeist
  6. NSFW (not safe for work)
  7. Informative

The 7 sins of killer content should be committed in order if you can’t make it funny make it epic, if you can’t make it epic make it emotive…etc.

I enjoyed the videos used to support the 7 sins of killer content, my only criticism of this speaker was she used too many statistics too close together and it was hard for me to distinguish which of the statistics were important enough to remember. Apart from that I found the speaker very energetic and enjoyable.

60% of people will watch something before read something’

Speaker 4

Lucy Campbell

RTÉs Digital Marketing Director helping RTÉ optimise content across multiple platforms. What do they do?

  1. Meet audiences needs
  2. Drive innovation
  3. Supporting leadership in Ireland’s digital economy
  4. Supports RTÉs commercial goals
  5. Create a digital organisation culture

‘Ireland has 2nd fastest growing online audience in Europe’

Lucy Campbell used graphs and pictures to portray her statistics this was smart as it engaged the audience and made the statistics more interesting.

RTÉ is Ireland’s No.1 on demand player, media site and news app.indexe

‘It’s not content that’s rare, It’s finding the good stuff that is’. RTÉ uses banter, competitions and branding to provide good content such as the GAAGO competition where RTÉ encouraged people watching GAA all over the world to show they were using GAAGO to keep on top of their Counties teams in the matches despite being in different countries.

What can we take away from Campbell’s presentation:

  1. Inform and entertain
  2. Interactive
  3. Humanize you brand
  4. empathise
  5. Create emotion
  6. Influence

Speaker 5

Alan Coleman

Wolfgang Digital (digital marketing scientists) ‘offer a wide range of digital marketing services which all focus on helping you get your business found on the internet.’

Wolfgang Digital have won lots of trophies and have 4 lecturers and tried to walk a mile in their customers shoes by setting up their own store and carrying out research on adverting for a year. This case study made the talk more interesting because it gave us an insight into how digital marketing affects a business instead of just telling us this is how digital marketing works.


How does Wolfgang decide on its marketing strategy?

  1. Thinks of paths to purchase 1st
  2. The next wave of big wins are in the ligaments
  3. Use social to create brand advocacy
  4. Use social to improve search ranking.

One of the main things I took from this speaker was that Display ads don’t work well for marketing and if you want to get yourself out their in the social media world you need to get into on-screen adds.

Speaker 6

Nicolas Cappiello


“Our longer-term vision is…to build the world’sfirst economic graph…to visualize every economic opportunity in the world, every skill required to obtain those opportunities.”

CEO at LinkedIn

EMEA Sales director Mid Market at LinkedIn. LinkedIn’s mission: Connect the worlds professionals to make them more productive and successful.

60% of the purchase decision is based on research, consideration and brand contact.

‘Everything is about content’ and even professionals value content too.

I found this the least satisfying of all the talks as I found it repetitive of the other talks but I think that shows just how important content is in social media because nearly all the speakers at least mentioned the word content.

Last but not least…

Eric Weaver

IPG MediaBrands manage and invest $37 billion in global media on behalf of their clients. Eric Weaver is the Chief Social Officer of MediaBrands Worldwide. His main issue discussed was ‘The great 2014 social media crisis of faith.’

As in 1994-2002 when the internet was created and went from what is this ? to disillusionment, from 2003-2014 we went through the same curve with social media leaving us in 2014 amongst disillusionment and disinterested in social media. It has become the norm in our lives and quite frankly it’s getting boring.

The one major point Weaver made which was constant amongst all the speakers was

‘It’s all about content’

Just incase we didn’t believe any of the other speakers. There is only one problem with content who is actually seeing it ? according to Weaver ‘paid boosting is the only thing getting us past the edgerank issue’

As part of the social media faith problem MediaBrands experience problems from clients such as

  1. No Time
  2. No Funding
  3. Distrust

‘As of 2014. social requires ACE skills:

  • ADs $$
  • Content $$$
  • Engagement $’

As a rule of thumb the more money you put into paid boosting and online advertising, the more money you get out of it


After all 7 Speakers had spoken I learned that content is possibly the most important part of social media and marketing for a business. If you can’t get your audience to engage with your content they won’t engage with the brand.

The conference thought me that there is much more to social media than ‘likes’ or ‘shares’ on Facebook and I am excited to one day get to put what they shared with us into action.

Now I know how to Get Social and I hope you do too.





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